MarketTools’ Internet-wide text analysis capabilities enable clients to derive meaning from the millions of conversations taking place on the Internet everyday. By capturing the natural conversations consumers are having with one another online, MarketTools provides an authentic perspective on consumers’ attitudes and opinions as they discuss brands, products, people and topics.

Using both natural language processing and machine learning techniques, MarketTools identifies and analyzes relevant content from over 50 million blogs, message boards and media sites every day to provide a comprehensive and current look at consumer trends and topics of interest. MarketTools’ Internet-wide Text Analysis relies on advanced analytics and technology to provide clients with the most accurate and detailed picture of consumer conversations:

• SPAM filtering. Eliminates spam and other important impurities from the collected data in order to provide a truly representative picture of authentic online conversations.
• Engagement analysis. Provides an understanding of how engaged consumers are by tracking the number of times they discuss a topic, brand or product.
• Feature and attribute analysis. Provides insights into what topics are most important to consumers and which are the most frequently discussed issues and features.
• Sentiment and satisfaction analysis. Provides insights into the context of discussion and whether the discussion is positive, negative or neutral.
• Demographic analysis. Provides an understanding of differences in conversations and sentiment among various demographic groups.

Marketers, researchers, and brand Managers use Internet-wide text analysis to understand:

• Product satisfaction. Track feedback from customers about what they like, what they don’t like and what improvements they’d like to see in your products.
• Brand affinity. Track what consumers are saying about your brand and your competitor's brand.
• Marketing effectiveness. Observe how marketing campaigns affect the online buzz about a company, brand, or product.
• Consumer trends. Get an early view of emerging consumer trends and track them as they evolve over time.
• Influential consumers. Identify engaged bloggers so that you can engage with them for word of mouth campaigns and test marketing.
• Crisis impact. Track the impact of a crisis or significant event on consumers’ attitudes and opinions.

For more information about Internetwide text analysis, please contact us for personalized assistance.