MarketTools Mobile leverages the growing ubiquity of mobile phones and the expanding capabilities of the wireless web to deliver surveys directly to consumers on their mobile phones. It's a unique opportunity to capture real-time feedback while your customer is engaged in the evaluation, purchase or use of your product.

MarketTools makes survey-taking easy for consumers by leveraging familiar text messaging and mobile Internet technology to connect them to an interactive survey on their mobile devices. For researchers, MarketTools ensures survey answers filter quickly through an intuitive real-time reporting application for researchers and marketers to view up-to-the-second results.

You can choose between two types of surveys:

• MarketTools Mobile Outbound — allows companies to reach select panelists from MarketTools' ZoomPanel Mobile (a nationally representative sample of mobile users who have agreed to take surveys from their mobile devices) by sending a text message directly to the panelists, which links to a survey on their mobile devices.
• MarketTools Mobile Inbound — prompts consumers in stores or other venues to take a survey at the "point of sale" by sending a text message to a pre-defined short code. The text message received by MarketTools Mobile Inbound responds with another text message that links consumers directly to the survey on their mobile devices.

Mobile survey-taking can be more effective than traditional survey-taking methods especially if companies have a need for immediacy in their data gathering. This proactive timely method allows researchers to reach consumers while they are most involved with the product or service to understand key drivers that affect their buying decisions without outside biases influencing their feedback.

MarketTools and our customer Warner Bros. were finalists for the prestigious 2006 EXPLOR award presented by the American Marketing Association for excellence in innovative applications in market research.

For more information about MarketTools Mobile, please contact us for personalized assistance.