MarketTools incorporates interactive techniques in data collection and throughout our research to more accurately replicate authentic reactions and real purchasing situations. These techniques engage respondents and give you the opportunity to present your concepts, products, messaging and advertising in a media rich environment.

Our interactive capabilities include:

• Choice Box
  
  View the demo »Better understand what consumers buy using our visual Choice Box. Respondents can hover over items to see a larger view and then select products for purchase. MarketTools Choice Box is used to evaluate new and established products in a competitive context.
   
• Image Highlighter
  
  View the demo »Image Highlighter helps you understand how to improve visual communications such as package graphics, print ads or concept boards. Respondents click directly on the image to indicate the parts which communicate well and the parts which need more work. We provide you a very visual analysis which quickly pinpoints the opportunities to strengthen the package or ad.
   
• Card Sort
  
  View the demo »Attribute lists, images and concepts can be ranked through a fun, interactive card sort exercise. Respondents are presented with one choice at a time which they can then drag and drop into pre-defined categories.
   
• ShelfSet
  
  View the demo »Competitive context is created by placing packaging and test products in a realistic shelf set. A broad and zoomed view duplicate the experience of scanning and then selecting items from the shelf, creating an intuitive process that more closely mimics the shopping experience.
   
• MultiView
  
  View the demo »MarketTools MultiView is a tool used to view up to six different angles of a concept. Utilizing a simple interface, respondents can click on the different angles to update a display pane. The tool also allows the respondent to expand the image to view product instructions, nutritional information, or promotional ideas.
   
• TextHighlighter
  
  View the demo »MarketTools' TextHighlighter technology provides you with more precise concept diagnostics. Respondents can click directly on to text descriptions to indicate which phrases make sense and those that still need work. The analysis identifies key phrases that are important drivers of purchase intent or reason to consider a service offering.
   
• CopyTest
  
  View the demo »For advertising or collateral testing, this technology provides an immersive, engaging experience for the respondent, which simulates the experience of paging through printed material. The Zoom functionality is applied to allow the respondent to view the image at 2x magnification. We also have the ability to report how long the respondent spends on each page to give you insight on where they spend they most time within the copy test.
   
• MediaPlayer
  
  View the demo »Using the latest, most secure compression and web delivery technology, MarketTools provides clearer video and audio in smaller file sizes enabling faster downloads and no lengthy plug-in downloads for most respondents.
   

For more information about our interactive survey capabilities, please contact us for personalized assistance.