Sample Quality Software

Online market research is booming. But along with the rapid growth in our industry come tough questions about the quality of online studies.

Studies show that, on average, 29.2% of panelists from any single panel are either fraudulent or duplicates. So how can you be sure the people who participated in your study are who they say they are? How do you know each respondent is unique and participated only once? How can you tell whether they were truly engaged in your survey, and not just “straightlining” or gaming for incentives?

MarketTools believes sample quality is central to research quality. When you can trust the quality of your respondents, you can be more confident in the conclusions you draw from survey data.

That’s why MarketTools has made sample-quality solutions a top priority. That’s why we developed MarketTools® TrueSample®, a patent-pending software solution that measurably improves the quality of survey responses and online data sourced from panels. MarketTools TrueSample ensures that your respondents are:

• Real. TrueSample validates all prospective panelists to guarantee that prospective panelists are who they say they are.
• Unique. TrueSample eliminates duplicates from panels and surveys, ensuring that no respondent can take a survey twice.
• Engaged. TrueSample eliminates speeders and straightliners in real time, and rates survey design with TrueSample® SurveyScore®.

MarketTools TrueSample works on any survey platform, with any survey, using any sample source.  More than 100 customers are already benefitting from MarketTools TrueSample, including some of the world’s largest consumer packaged goods companies.  MarketTools TrueSample represents a way forward in this dynamic, exciting era of accelerating growth in online market research.

Learn more about MarketTools TrueSample.