Research Panel & Sample

“Trust” is not a comfortable word for market researchers. Research is about hard data and rock-solid analysis. But the fact is, if you can’t be confident about the quality of your research panels and sample, you can’t really trust the data—or the insights you draw from that data.

That’s why MarketTools has consistently led the online market research industry in ensuring the quality of panel and sample solutions. Through our full range of online data collection and communication tools, you can survey, interact with, and observe your customers, or almost any target audience—and have total confidence in the results. Our research panels and sample solutions include:

• MarketTools® Panel Manager, which provides you with a fast, easy way to manage a panel of your customers and interact with them.
• MarketTools® ZoomPanel® and ZoomPanel Tech, which help you draw deeper insights from the highest quality consumer and IT sample available.
• MarketTools® TrueSample®, the market research industry’s proven solution that ensures online survey respondents are real, unique, and engaged.

All of our panel members are recruited from highly targeted sources and maintained rigorously and actively; we engage members through deep profiling efforts and measure engagement via our unique MarketTools TrueSample® SurveyScore® technology; and we ensure consistently high quality via MarketTools TrueSample certification.

Learn more about the MarketTools panel and sample solutions.