Gain Deep Customer Insights with Online Marketing Communities

In the online era, blogs, forums, tweets, and social networking sites are more and more a source of customer feedback.  For online marketing research, this presents a new challenge.  New data is readily available, but finding insights is like finding a needle in a haystack.

What marketers need is a way to harness the power of the cloud to create and sustain a two-way dialog with their customers in real time. They need a way to engage their target customers, observe and take part in all of the conversations that are happening, explore concepts and ideas, and collaborate on product innovation.

In other words, they need to create and participate in private online marketing research communities.

Until now, the cost and effort required to build online communities have been prohibitive. MarketTools has a solution. MarketTools Community Manager makes it fast and easy—at a fraction of the cost of competing full-service offerings. It’s a compelling new option for transforming customer insights into breakthrough business opportunities.

With MarketTools Community Manager, you can truly understand what’s on your customers’ minds, right now. And you can see possibilities you might otherwise have missed.

► Contact us to learn more about MarketTools online community software solutions.

► Learn about MarketTools Pop-Up Communities™ – a full-service market research online community (MROC) offering designed for short-term engagements, typically two to six weeks, to bring rich, qualitative insights to your quantitative research studies.