What Impact do "Bad Respondents" Have on
Business Decisions?
Business Decisions?
April 2009
Updated with New B2B Insights
Updated with New B2B Insights
Data quality is a big issue. MarketTools recently conducted studies in conjunction with a large CPG client to find out just how much of an impact Bad and Duplicate respondents have on research conclusions. On average 29.2% of panelists from a single panel fail to qualify – how does this impact your research?
We found that even a small proportion of bad respondents caused risk to increase exponentially–and surprisingly, as sample size increased, risk increased even more. Furthermore, eliminating only one type of bad respondent actually compounded the risk.
We found that even a small proportion of bad respondents caused risk to increase exponentially–and surprisingly, as sample size increased, risk increased even more. Furthermore, eliminating only one type of bad respondent actually compounded the risk.
TrueSample: A Real Solution to a Fundamental Problem
Measurably improve the quality of online sample.
Solving the Innovation Breakdown
Ideas & solutions to break through barriers.
Serenity in the Storm
Hear how researchers are achieving deeper insight in spite of the chaos.
Data Quality - Real Results from the Research Frontlines
Learn the real data about data quality.
5 Steps to More Profitable Research Projects
Learn how to optimize your research budget.
Our clients include 400+ of the Fortune 500 as well as many small- and medium-sized businesses and organizations.
Over a quarter billion surveys, quality–assured global panel, 400+ of Fortune 500
What's Happening
MarketTools Announces ZoomPanel Tech
June 24, 2009
MarketTools, Inc. today announced ZoomPanel™ Tech, a 100 percent real, unique, and engaged panel of information technology professionals used for providing opinions to market researchers. ZoomPanel Tech is the only IT panel to use TrueSample validation technology to ensure that each panelist is a real IT professional providing knowledgeable and thoughtful responses.
MarketTools Named as Finalist in 2009 American Business Awards
June 4, 2009
MarketTools, Inc. was named a finalist in the "Most Innovative Company of the Year" category in the 2009 American Business Awards. The American Business Awards are the nation's premier business awards program. All organizations operating in the U.S.A. are eligible to submit entries to the ABAs – public and private, for-profit and non-profit, large and small.
MarketTools TrueSample Ensures 100 Percent Fraud-free Sample
April 29, 2009
MarketTools, Inc. today announced TrueSample™ 2.0, the next evolution of its breakthrough technology that ensures 100 percent fraud-free sample. In addition, MarketTools announced that more than 120 companies, in financial services, technology, consumer packaged goods and other industries are using this new technology for their online research and are making better, more confident decisions as a result.
MarketTools Ranked Number One in Satisfaction
April 21, 2009
MarketTools, Inc. has been named as the top market research supplier in the annual survey of research decision makers conducted by MarketResearchCareers.com. 
The survey polled more than 600 market research professionals with MarketTools being ranked number one in customer satisfaction out of the 18 full-service vendors rated in the survey.
The survey polled more than 600 market research professionals with MarketTools being ranked number one in customer satisfaction out of the 18 full-service vendors rated in the survey.