MarketTools CustomerSat Contact Center Solutions


Contact Center Team As a critical customer touchpoint, your contact center is an ideal place to capture customer satisfaction information. The challenge lies in collecting the right type of customer feedback at the right time, and ensuring you’re able to act on that feedback on both a tactical level (resolving individual customer problems) and a strategic level (fixing operational or product issues).

MarketTools CustomerSat Contact Center Solutions make it easier to listen to, analyze, and act on customer feedback to help you:

  • Increase customer satisfaction, retention and loyalty
  • Reduce call handling costs, agent talk-time and quality assurance costs
  • Elevate agent performance using real-time feedback on customer interactions
  • Optimize contact center operations based on an understanding of which issues have the greatest impact on customer satisfaction
     
Listen

LISTEN – Gather Feedback through Multiple Methods for an In-Depth View of the Customer Experience

 

Flexible Customer Survey Options:  Gather actionable feedback after every customer interaction to understand agent performance on key metrics such as courtesy and knowledge, likelihood for customers to renew and recommend, and suggestions for improvements to products and services. Capture feedback through a variety of data collection methods, including phone, interactive voice response (IVR), email, mobile SMS, and more.

Advanced Social Media Monitoring Capabilities:  Extend your contact center into the world of social media:  listen in up to 10 languages across a broad range of media types including blogs, forums, Twitter, and Facebook to quickly identify and respond to individuals seeking help or posting about interactions with your products and services. Spot issues quickly before they spread across the web.

Analyze

ANALYZE – Monitor Customer Satisfaction and Agent Performance

 

Slice and Dice Data:  Quickly gain critical insights with more than 40 out-of-the box survey analytics reports and chart types designed to help you spot trends and prioritize issues. Drill down to analyze specific issues in-depth and determine which agents and teams are performing best.

Share Customer Feedback Across Your Organization:  MarketTools CustomerSat Adaptive Role-Based Reporting delivers customized dashboards that provide individual agents with their own unique data – everything from response rates to key performance indicators and verbatim customer comments to provide real-time satisfaction data for their own interactions.


Role-Based Reporting Dashboard

Measure Impact:  Compare survey feedback results across agents, teams, contact centers, regions, products and customer segments to identify top performing areas and target areas that need assistance. Evaluate feedback results across survey and social media channels to gain additional insight. Understand what improvements will have the biggest impact on satisfaction and loyalty.

Act

ACT – Drive and Align Responsive Actions

 

Take Action to Save At-Risk Customers:  Automatically notify designated individuals when survey responses or social media posts meet specific criteria using Action Alerts. Collaborate and report on cases to help managers track issues through to resolution. One-click access to call recordings enables you to listen to interactions for immediate agent coaching opportunities.

Coach and Reward Agents:  Pinpoint problems and opportunities by agent, team, product, region, communication channel and customer type to help you quickly resolve issues and more effectively coach, recognize and reward agents.

Develop Strategies and Tactics with Impact:  Use case analytics to understand where to make investments in headcount, training, and technology for the greatest impact. Understand where to make strategic changes to products or business process to build long-term customer loyalty and profits.

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MarketTools Named a Leader in EFM by Forrester Research, Inc.

Download this Forrester report to learn why MarketTools is a leader among EFM Satisfaction and Loyalty Solutions Vendors

A Guided Tour of MarketTools CustomerSat

Watch a 10-minute demo of MarketTools CustomerSat to see how easy it can be to capture customer feedback and take action to drive improved customer retention and loyalty.

Contact Us:

Sales Inquiries:

1.866.499.3750 (toll free in the U.S.)

1.415.957.2049 (outside the U.S.)

Watch the Video

   An Introduction to MarketTools CustomerSat

Related Resources

MarketTools Named a Finalist for "Most Innovative Company of the Year" in the 2011 American Business Awards
May 13, 2011

Stevie Award Finalist MarketTools was named a finalist for a Stevie® Award in the “Most Innovative Company of the Year” category of the 2011 American Business Awards (SM), recognized for innovation in online market research and enterprise feedback management.