The online era brings a new level of speed, efficiency, and sophistication to market research. But taking full advantage of the powerful tools and capabilities that have emerged requires more than technological know-how. It requires deep expertise—focused squarely on your specific objectives.

Whether you’re looking for specialists with experience in your particular market segment, new ways to harness online research tools in your processes and programs, or a whole new approach to research and analysis, MarketTools is uniquely qualified to meet your needs.

Our market research offerings include custom market research services, advanced analytics services, software products for market research and data quality, and a Service Bureau desk for help with questionnaire programming and other needs. Our custom market research services span three areas of expertise:  Innovation, Optimization and Strategy, all of which are supported by the MarketTools groundbreaking Advanced Analytics team and our suite of market research software.

• Our Innovation products include social media analytical tools, Action Communities, Omnibus, early stage and late stage concept tests.
• Our Optimization Suite includes SKU Optimization, Shelf Optimization, Pricing Optimization, Concept Optimization, Benefit Optimization, Media and Promotion Touch Point Optimization, Target Optimization and Package Optimization.
• Our Strategy products include Segmentation, Attitude and Usage, and Discrete Choice Modeling.

Our research methods are adapted to meet the special requirements of each study.  The MarketTools team is trained to understand the issues and to tailor the core products to provide insight-driven results.  In particular, MarketTools delivers reports and presentations which are focused on results and actions, and are not encyclopedic in nature. In all cases, Real Time Reporting (RTR) is available for tracking key measures on the fly.

In short, MarketTools experts can help you find your next big idea, bring it to market quickly, and continually optimize it for maximum long-term success.

Consult our experts