MarketTools – Resource Center

Resources to help you learn more about MarketTools, research services and applications as well as innovations in the research industry.

About MarketTools	Resources
About MarketTools Find out about our innovative approaches to customer insights.	Download
"MarketTools to Up the Technology Ante" MarketTools' CEO Amal Johnson discusses how technology supports improved research.	Download
Online Research Techniques
Know Mother Best Mom’s Insight Network keeps retailers connected to powerful demographic (Stores February 2008)	Download
Small in stature, big in importance Using research to understand kids and teens. (Quirk's Marketing Research Review February 2008)	Download
Understanding Kids and Teens Successful marketing begins with effective research. Kids and teens can be elusive for researchers who want to study their opinions, tastes, and preferences. Here are recommendations for conducting meaningful, actionable research on this important and impressive segment.	Download
zTelligence Learn about the online survey platform that helps you conduct and manage your enterprise-wide research.	Download
Interactive zTelligence demo See the tools that give you the control of your research program.	View
Zoomerang Find out about the world's #1 source of online surveys.	Download
Insight Networks See how to capture the universe of online voices and content.	Download
Consumer Led Innovation: Harnessing the Power of Online Content and Communities for Breakthrough Ideas Listen to the web seminar to understand the importance of tapping into the online community.	View
Interactive Survey Capabilities View demonstrations of the engaging techniques available to support your online research.	View
Mobile Surveys Understand the power of reaching consumers with surveys on their mobile phones.	Download
"Is Faster Always Better" Read this white paper to find out the impact of timing of responses on results.	Download
Holiday vs Non-Holiday Research Find out whether the traditional wisdom to avoid research during the holidays holds true for online surveys.	Download
Online Communities	'
"An Open Door Policy: Innovation was once confined to the R&D room, but easy access to ‘creative consumers’ eager to get involved, and new methods from research and insight agencies, is changing that." Read the Marketing Week article describing MarketTools' clients use of community research.	Download
"Del Monte Takes Its Cues From Moms" Read the Advertising Age article describing Del Monte's use of community research.	Download
Insight Networks See how to capture the universe of online voices and content.	Download
Putting Thousands of Consumers to Work: Communities for Collaboration and Creation Listen to the web seminar with MarketTools customers as they share their experiences with online communities.	View
"Del Monte Dogs Blogs To Fetch Pet Trends" Read the BrandWeek article describing Del Monte's use of community research.	View
Customer Case Study: Del Monte Del Monte Foods Turns to Millions of Dog Owners to Unleash Innovation.	View
Panels and Sample
MarketTools TrueSample The Market Research Industry’s First Quality-Assured Sample - read the datasheet	Download
MarketTools TrueSample White Paper Through a unique combination of patent-pending technology and industry-leading methodology, TrueSample ensures only real, unique and engaged responses from the company’s own ZoomPanel, a proprietary online global sample source, and from sample sourced from Certified TrueSample Partners. To find out more about how we are doing this, download our TrueSample white paper.	Download
Custom Panels Find out how to create a unique panel comprised of your target consumers.	Download
Custom Panel Case Studies See how other companies have benefited from using custom panels.	Download
Leading Software Developer Improves Products See how one company used a custom panel to receive continuous feedback and improve their products.	Download
"Recruit for Online Surveys Offline as Well" Read how various recruitment techniques support online research success.	Download
Hispanic Reach See how to find and interact with the fast growing segment of Hispanic consumers.	Download
Mobile Market Research
Mobile Surveys Understand the power of reaching consumers with surveys on their mobile phones.	Download
The Hispanic Community
Hispanic Reach See how to find and interact with the fast growing segment of Hispanic consumers.	Download
"Same ethnicity, different viewpoints" MarketTools' VP Heidi Dickert explains the diverse acculturation segments that make up the Hispanic community.	Download
Security and Reliability	'
zTelligence Security and Technology Platform Understand how the network architecture and security design provides data security, system reliability and capacity scalability.	Download