MarketTools leads in concept and product testing for new products and line extensions. If you're defining the areas with the greatest potential for concept development, strengthening existing concepts, or determining if your optimized concept is a go for product development, MarketTools can help you know more.

We firmly believe that the true indication of success comes from understanding concept or product potential beyond just purchase intent. Our methods identify the best ideas based on intent to buy in a competitive context.

We also believe customers get the best feedback by showing specifics rather than testing general ideas. We blend innovative technology like simulators and interactive data capture tools with leading analytic techniques to improve the end user experience and reduce time to delivery.

New product development solutions include:

• Early Stage Prioritization studies, such as Benefit Screen and Concept Screen to identify leading ideas.
• Early Stage Discovery work, such as Strategic Conjoint, to determine the optimal combination of benefits and the interaction of features that drive purchase intent.
• Concept Development offerings, such as Feature Screen, Feature Conjoint and Diagnostic Concept Test, to uncover the relative importance of each feature and prioritize for ongoing testing and development.
• Product Development approaches, such as Product Screen and Concept Product Fulfillment, to support building prototypes.

For more information about our New Product Development Solutions and a consultation from one of our representatives, please contact us for personalized assistance.