MarketTools' In-Market Performance Monitoring solutions ensure you have an ongoing dialogue with your customers for further development and improvements. We recognize that choice behavior is a collection of discrete actions by individuals, not the average behavior of a group; therefore, we collect, measure, and analyze dependent variables for individuals to form a deeper understanding of actual behavior over time.

For example, we focus on measuring the core components of individual behavior, such as awareness, trial potential, and repeat potential, to identify which characteristics are causal and which are not. We recognize that not all components contribute equally to sales at any particular point in time.

For products aimed at the consumer retail market, we believe the true test of shopper behavior comes from tracking measures and intervals corresponding to relevant shopping or consumption cycles. To best determine satisfaction, we determine repeat purchasing intent, not just general satisfaction.

We can continue to uncover new opportunities by examining:

• Shopper Behavior through our Shopper Behavior Tracker which provides an indicator of customer behavior in the real decision-making context.
• Advertising through our Advertising Tracker which focuses on how well the advertising generates awareness, communicates key messages and creates motivation to buy.
• Product Satisfaction through our Product Satisfaction Tracker which goes beyond general perceptions to measure the customer's experience of the product and the future intent to buy.
• Market Performance and Opportunities through Competitive Product Test, Brand Dynamics Attitude and Usage, Issue Impact Attitude and Usage that address the product strength within the market and identify new opportunities/

For more information about our In-Market Performance Monitoring Solutions and a consultation from one of our representatives, please contact us for personalized assistance.