Capture more market share for your established products with effective product improvements, competitive product analysis and line extensions. With the market constantly changing and presenting your customers with new choices, customer satisfaction is always relative to evolving market choices.

We can help you achieve a top market position by optimizing delivery based on current expectations or raising expectations and then meeting them. Successful improvements happen when customers perceive that a favorable change is available and should drive additional purchasing without alienating core customers.

Drive the right product improvements with:

• Product Assessments such as Product Satisfaction Tracker and Competitive Product Tests, that measure changes in customer satisfaction and behavior, especially against competitive alternatives.
• Opportunity Identification through Benefit Screen and Feature Screen that help prioritize the features and benefits that will broaden or strengthen interest in the product. Our unique approach to Line Optimization Screen uses Shapley Values, pioneered by MarketTools' chief methodologist, Michael Conklin, to identify the set of products that will simultaneously reach the maximum number of customers while maintaining an adequate sales rate per item.
• Product Development with Product Screens to identify which prototypes will maximize the number of satisfied consumers.
• Product Evaluation through Evaluative Product Tests which marry the promise of your concepts with actual product fulfillment.

For more information about our Established Product Development Solutions and a consultation from one of our representatives, please contact us for personalized assistance.