Effective communication and positioning of your brand is instrumental to success or failure of a product in-market. Our Brand Marketing and Implementation offerings address pricing, packaging, and advertising. Because behavior is bottom line, we concentrate on the effects of communication, not the means. We key in on three core aspects to ensure effective communication to:

• Create opportunity for exposure.
• Get people's attention.
• Persuade people to act.

MarketTools moves you to effective product pricing, packaging and advertising using a unique combination of technology and refined research methods.

Our approaches include:

• Pricing Optimization offerings, including Pricing Optimization Simulator and Pricing Optimization Appraisal, which combine discrete choice design and advanced analytics for a broad view of optimal pricing strategies.
• Packaging Design, including Packaging Equity Assessment, Packaging Screen, Diagnostic Packaging Test and Packaging Share Evaluation, which determine the role of packaging in the customer's decision process and uncover linkages between specific packaging elements and customer behavior.
• Advertising Development, including Advertising Promise Test, Advertising Communication Check and Advertising Effectiveness Evaluation, which measure the memorability of ads and the brand, the message it communicates and its ability to generate purchase.

For more information about our Brand Marketing and Implementation Solutions and a consultation from one of our representatives, please contact us for personalized assistance.