MarketTools Programs of Research – Insight 360° provide an interactive response-level database across multiple concept, product or copy testing studies. A unique interactive Scorecard of cross-project data automatically reports key measures and provides norms, leading to better insight into what drives purchase interest.

Programs of Research:

• Enable learning from comparisons across projects, categories, competitors.
• Identify new insight to better understand what drives the success of each concept, product or ad. Trends and opportunities automatically emerge.
• Provide broader context for understanding survey data: "closer to the truth".
• Calculate norms for each response category and build in benchmarks.
• Provide easy access to response-level data across projects through an automatically updated, interactive Scorecard.
• Add value by leveraging past research investments and reduce costs on a per-project basis.
• Ensure greater in-market success.

For more information about Insight 360° and our Programs of Research, please contact us for personalized assistance.