Online Survey Panels for Market Research
 

Built on MarketTool's TrueSample™ technology, MarketTools ZoomPanel has been selected as the standard for thousands of customers globally for their consumer research needs, in industries such as consumer packaged goods, technology, retail, and healthcare. ZoomPanel's unique technology for ensuring fraud-free sample means that your sample will contain only real, unique, and engaged panelists.

Fraud-Free Sample

MarketTools TrueSample technology is applied to each and every prospective ZoomPanelist – 24 hours a day, 365 days a year. This ensures that every ZoomPanel survey respondent is real, unique, and engaged giving researchers a higher level of trust in the quality of online respondents and responses. MarketTools' clients can make more confident decisions and recommendations based on online sample authenticated with TrueSample technology.

In fact, ZoomPanel has turned away over 1 million panelists who failed our TrueSample tests. Click here to learn more about our revolutionary TrueSample Certification process that combines validation, digital fingerprinting, and de-duplicating technologies.

On Demand Profiling

ZoomPanel's unique panelist engagement technology ensures greater capacity in hard-to-reach audiences. Upon joining ZoomPanel, panelists participate in an innovative, web-based engagement program that enables deep, flexible profiling on thousands of attributes. This technology drives 5x greater depth in profiling of ZoomPanel members than traditional panel profiling methods.

Benefits of ZoomPanel

• TrueSample
  TrueSample is applied 24/7 to every potential panelist – reducing research risk by 50%. Over 1 million panelists have been rejected to date.
• On Demand Profiling
  Innovation in panelist engagement drives deeper and more flexible profiling on thousands of attributes ranging from household income to hobbies to B2B.
• Global Reach
  ZoomPanel's global reach taps into consumer insights in the US, UK, Canada, France, Australia, and dozens of other countries around the world.