MarketTools TrueSample^TM

Leading Organizations Adopt MarketTools TrueSample
 

MarketTools TrueSample works with any survey, on any survey platform, with any sample source – using patent-pending technology that ensures that survey respondents are Real, Unique and Engaged™.

The following marketing research organizations have adopted MarketTools TrueSample as their data quality solution for better research results:

• Research Agency Partners: ARSgroup, Merrill Research
• Sample Suppliers: e-Rewards, McMillion Research, Toluna, uSamp, Western Wats
• Technology Integration Firms: First Line Research, Kinesis Survey Technologies, Verge Consulting

Benefits of TrueSample for Research Agencies

• Ensure Data Quality
  Research companies are only as good as their data. Be confident in your insights by eliminating the risk of panelists who are not real, not unique, and not engaged in your studies.

• Meet Client Demands
  TrueSample automatically enforces the high quality research standards that are demanded by the largest research buyers in the business.

• Save Time and Money
  TrueSample automates many of the time-consuming, manual data-cleaning processes you employ for client projects and frees up time for more strategic, value-added work.

Benefits of TrueSample for Sample Suppliers

• Automate Critical Quality Practices
  Through technology, TrueSample automatically solves the quality issues that are important to clients and industry foundations, like The ARF.

• Reduce Costs and Improve Feasibility
  TrueSample prevents you from recruiting and paying for fake or duplicate panelists and enables you to more accurately assess the number of real and unique panelists available for client projects so that you don't over-promise and under-deliver.

• Increase the Value of Panel Assets
  TrueSample validation leaves you with panelists who are more responsive, thoughtful and will remain active longer, thereby increasing the overall value of your panel assets.

Benefits of TrueSample for Technology Integration Firms

• Seize New Business Opportunities
  Create new revenue streams for your business as a reseller of TrueSample or by providing custom development and integration solutions for TrueSample users.

• Demonstrate Your Value
  Establish yourself as a firm that values quality by aligning yourself with the market research industry's leading solution for data quality. By partnering with MarketTools to offer TrueSample-enabled solutions, you benefit from co-marketing opportunities that increase the visibility of your company, and help build your reputation for quality.