Ensuring Respondents are Real, Unique and Engaged

Surveys are only as good as the respondents who take them. Relying on data from respondents who are fake, duplicate or unengaged increases your risk of making the wrong decision by as much as 50%. Researchers need objective assurance that their research is reliable so that they can feel confident when acting upon it.

MarketTools TrueSample provides that assurance. Used by over 100 companies, including 7 sample suppliers, MarketTools TrueSample is the industry’s most comprehensive, easy to use and trustworthy sample quality technology that works on any survey platform with any sample source. Ensure the quality of research by using the industry’s most reliable, automated solution to eliminate fake, duplicate and unengaged respondents and improve survey design.

Benefits:

• Eliminate Fake, Duplicate and Unengaged Respondents
  Exclude respondents whose answers may negatively bias your results
• Design Better Surveys That Keep Respondents Engaged
  Measure and increase respondent engagement with SurveyScore and SurveyScore Predictor
• Automate Manual and Inconsistent Processes
  Consistently improve quality with an automated and objective solution that works on any survey platform with any sample source
• Gain Visibility into Sample Sources and Quality
  Achieve unprecedented transparency into sample sources with online, real-time reporting
• Improve Reliability of Research Results
  Be confident that your research is reliable and accurate

Real-Time Reporting

Online, real-time reports provide detailed quality audits of each survey and sample supplier.

Sample Supplier Portal

Helpful tools for panel companies to measure the quality of recruitment sources and campaigns.