MarketTools CustomerSat ACE Awards

Established in 2005, the MarketTools CustomerSat Achievement in Customer Excellence (ACE) Awards program recognizes outstanding achievement in customer satisfaction. Receiving a MarketTools CustomerSat ACE Award is a distinct honor that demonstrates both rigorous application of customer feedback processes and outstanding performance as measured by those processes. A MarketTools CustomerSat ACE Award shows to the world your organization's success and effectiveness in customer satisfaction and loyalty.

To be eligible for a MarketTools CustomerSat ACE Award, clients must complete an application form and have conducted one or more customer satisfaction surveys during the calendar year for which the Award is given. Qualifying performance is determined by a combination of customer satisfaction mean scores and top-box rating percentages maintained during at least a 6-month period in the calendar year. The customer feedback on which awards are based must be representative of the entire business, or qualifying business unit or business segment, to which the award applies. MarketTools ensures that the survey processes on which metrics are based are rigorous, defensible and repeatable. Surveys may use either a census of customers or representative sampling with specified minimum confidence levels and maximum margins of error.

Information on the 2010 MarketTools CustomerSat ACE Award program will be available in June, 2010.