Create a Private Online Market Research Community

MarketTools Community Manager, market research online community (MROC) software, makes it fast and easy to create a private online market research community, open a dialog, and explore concepts and ideas in real time. It gives you powerful tools for deploying online communities in minutes, and provides a comprehensive feature set for engaging with your target audience through familiar social media tools such as forums, blogs, galleries, polls, idea voting, and more.

MarketTools Community Manager enables you to engage your target audience and see possibilities you might otherwise have missed.  You don’t just listen, you participate—so you get more authentic insights, faster.  Use Community Manager to generate insights throughout the product lifecycle:

• Ideate with customers and identify the product attributes that matter most in adoption
• Understand customer experiences, usage patterns, and satisfaction levels with products and services
• Interact with customer advisory boards

Purpose-built for Customer Insights

Most other online community-building products are social networking platforms that are designed to stand alone, divorced from other market insight solutions. Community Manager is integrated with MarketTools Online Market Research Software and our enterprise feedback management solution MarketTools CustomerSat, offering a comprehensive toolset for recruiting community members and generating insights from quantitative and qualitative data.

Rich Solution

Community Manager contains everything you need to deploy and run an online market research community of customers to gain deep insights. Capabilities include easy configuration wizards, forum and discussion threads, polls, text analytics, and much more.

Advanced Text Analytics

Community Manager allows you to analyze community comments for rich insights.  Data can be searched, analyzed by keyword frequency, and sliced-and-diced according to community member attributes.

Fast Implementation/Low Cost

Most other online community solutions require extensive custom development, which makes the cost of creating and operating a community prohibitive. Community Manager enables you to create new online market research communities in minutes.