MarketTools Moms Insight Network is an innovative research solution that gives clients a direct line to the thoughts, opinions and concerns of millions of mothers – so they can discover, understand and act on the issues that matter to them.

This “Shared” Insight Network, the first offered by MarketTools, connects subscribing companies to the authentic voices of millions of moms by providing the most comprehensive examination of their online conversations:

• Internet-wide Text Analysis:

  A quarterly analysis of over 90,000 relevant online conversations from over 40 million web sites identifies the topics moms discuss the most. A review of the buzz volume, sentiment, and engagement level for each topic as well as an examination of the posters’ demographic profiles reveals the truth about what is on the minds of moms today.

• Targeted Community Interaction:

  Ongoing interaction with MarketTools own ZoomPanel Moms online community provides a forum for exploring topics and issues further to understand moms’ attitudes and behaviors in detail. Through a community moderator, clients present discussion topics to the moms in order to stimulate conversation around the issues they would like to better understand.  The results of community discussions are analyzed, interpreted and delivered to subscribers in the form of quarterly, category-specific reports.

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• On-demand Survey Research:

  Quarterly surveys with a nationally representative sample of 500 moms gives subscribing clients a mechanism for validating and quantifying new business opportunities and ideas resulting from the analysis of moms’ online conversations.

Subscribe to the Moms Insight Network to learn:

• What issues and topics are on moms’ minds today?
• How do these issues impact moms’ every day lives?
• Which brands and products do moms appreciate most and why?
• What unmet needs do moms have and how are they working around them?
• What ideas do moms have for new products or improvements to existing products?

By synthesizing the universe of online conversations that moms are already having and creating an online forum for exploring topics and issues further, MarketTools provides the most comprehensive and authentic view of the mom consumer currently available.

For more information about how a subscription to this unique solution can put you in touch with millions of moms, please contact us for personalized assistance.