Many researchers are discovering that their studies contain a number of professional respondents, gamers, and duplicate responses. How many of these respondents are in a typical study? And are these respondents really affecting business decisions? Are their answers really different than "good" respondents, and how many of them can be in a study before the wrong recommendation will be made?

MarketTools, Inc. today announced CustomerSat™10, a breakthrough new release of CustomerSat Enterprise™, the leading Enterprise Feedback Management (EFM) solution. CustomerSat10 delivers sweeping enhancements that include the industry's first user-defined dashboard builder that brings together EFM and operational data in the same environment, the best Action Management system for driving change from enterprise feedback, and the only configurable, roles-based security in the industry. These new features empower B2B and B2C companies in any industry to gain broader and deeper insights from enterprise feedback to further improve customer experience and profitability.

MarketTools, Inc. today announced that TrueSample™ SurveyScore, a patent-pending process that provides an objective measure of survey quality and engagement, has been named by the market research industry's leading news publication, Research Business Report, as the 2008 winner of the "High Impact Market Research Project Award." This year, RFL Communications selected TrueSample SurveyScore for its response to the research industry's now two-year-old search for solutions to common data quality issues.

MarketTools, Inc. today announced that it has been named to Deloitte's Technology Fast 50 Program for Silicon Valley Internet, Media, Entertainment and Communications companies. This year's Silicon Valley Technology Fast 50 program is co-presented by Deloitte, Silicon Valley Bank, Korn/Ferry International, Cooley Godward Kronish LLP, Cornish & Carey Client Solutions, and ABD Insurance and Financial Services - A Wells Fargo Company. Rankings are based on the percentage revenue growth over five years from fiscal year 2003-2007. This is MarketTools' third year in a row on Deloitte's Technology Fast 50.

MarketTools, Inc. today announced the launch of MarketTools.com, the first and only on-demand research solution that integrates survey tools, online panels and communities, and proven research best practices to support marketers and market research professionals. The MarketTools.com Web platform serves as an easy-to-use, centralized research hub providing direct access to MarketTools' growing portfolio of on-demand products without the need to invest in stand-alone software, hardware or integration services.

When Meow Mix wanted to find new ideas, they went out of their own litter box to talk directly to their audience. The bowl of milk they put out to attract cat lovers? An online community.

Many companies are looking beyond old fashioned focus groups to the Web to learn what their target audiences are thinking. And these interactive online groups can be a rich new source of ideas and suggestions.