Hispanic Reach offers a highly representative picture of Hispanic-Americans' opinions and optimally blends online and offline respondents to provide actionable insights. MarketTools provides a unique view of the acculturation distinctions within the Hispanic population to ensure that you can see and evaluate differences among the segments.

There are multiple degrees to which Hispanics have embraced US culture. There are also multiple indicators that drive the extent of this acculturation. The MarketTools acculturation model takes both of these factors into consideration when clustering US Hispanics into four acculturation segments.

Hispanic Reach allows you to:

• Reach the Hispanic community through a specific component of our highly regarded ZoomPanel.
• Understand respondent characteristics through detailed panelist profiling.
• Capture the diversity of the population with a comprehensive geographic reach.

For more information about Hispanic Reach, please contact us for personalized assistance.