Custom Panels are a powerful way to get access to and more deeply understand a target audience. A Custom Panel is a group of engaged people based on specific demographics and attributes, built and managed by MarketTools exclusively for you. This is an ideal way to interact directly with your customers or understand more about a hard-to-reach segment.

With a Custom Panel you get:

• A dedicated panel manager who works with you to set objectives and determine the optimal approach to recruitment, incentives, communications and research.
• Customized panel recruitment from a variety of sources, either your own lists or our sources.
• Superior panel expertise,
  with the same rigorous panel
  management practices applied
  to our industry-leading ZoomPanel.
  
  
  
  

You can also transform your Custom Panel into an Insight Network so you can continuously observe or interact with your target customers through interactive websites and communications that let you explore ideas and obtain authentic and in-depth qualitative insights.

For more information about our Custom Panels, please contact us for personalized assistance.