MarketTools offers better ways for you to really understand your customers, markets and business opportunities—in context. We provide breakthrough quantitative and qualitative online research capabilities, based on your needs and objectives, that combine our own advanced technologies and research expertise with broad and innovative market reach to deliver deeper understanding and new levels of insight.

• Advanced Technologies

  We have the leading platforms for fast feedback and comprehensive online market research—making it easy to create and field studies on your own or with assistance. You can access your data online anytime, analyze results in real-time, and manage all your research in an integrated, seamless way through zTelligence. We also offer the leading web-based solution for fast feedback through Zoomerang.

  To engage respondents, we use the latest multimedia capabilities for our interactive data capture such as interactive shelf sets and text highlighter. Interactive community capabilities delivered through Insight Networks take market research to the next level of authentic, interactive feedback.

• Research Services and Expertise

  Research Services at MarketTools scale with your specific needs—from programming and fielding your surveys, to designing and deploying a custom study, to creating and managing a comprehensive program of research. Our services offer real efficiency based on your requirements.

  Our effective research methodologies are optimized for rapidly changing, competitive industries. We know how to address specific marketing challenges throughout the product lifecycle. MarketTools' research experts focus on your unique business questions and overall objectives. In-house expertise is supported by our technology and industry-leading capabilities in research methods and advanced analytics.

• Market Reach

  Our best-in-class online panel, known as ZoomPanel, has over 2.5 million individuals worldwide, provides accurate census representation and is managed closely to deliver real-time opinions and perspectives.

  Our custom panels provide you with fast and easy access to your target audiences, and our online community interaction tools, such as Insight Networks, can give you real dialogue with your most passionate customers.