Former Borland Executive Joins MarketTools® As COO

Scott Arnold to Lead Execution of Next Growth Phase

SAN FRANCISCO, CA – July 30, 2007 –MarketTools, Inc. today announced that Scott Arnold, former Chief Operating Officer (COO) of Borland Software, has joined the company as COO. At MarketTools, Arnold will lead the execution of the company’s corporate strategy, collaborating with the executive team on company-wide initiatives such as strategic ventures and business development.

“Scott’s expertise in accelerating company development and driving operational strategies for Fortune 500 companies aligns perfectly with MarketTools’ current business needs,” said Amal Johnson, CEO of MarketTools. “By centralizing company operations with Scott, MarketTools can better optimize our business performance, scalability and systems infrastructure to enter the next growth phase.”

“MarketTools is in an industry ready for change, with a tremendous opportunity for innovation and leadership,” said Arnold. “I’m looking forward to being part of the expansion of the company’s leadership position as a true innovator in market intelligence and understanding.”

About Scott Arnold
Scott Arnold brings exceptional experience in the technology and service industries, along with expertise in strategy and driving profitable growth. As a principal at McKinsey & Company and as COO of Borland Software, Arnold has been involved with business transformation from young startups to Fortune 500 companies. At Borland, he led the global sales, marketing, product development, CTO, services, and corporate development organizations, and successfully repositioned the company as a market leader in Software Delivery Optimization (SDO). Prior to joining Borland, Arnold co-founded and grew McKinsey’s Silicon Valley Office and Global High Tech and Telecom practices, most recently leading the firm's Technology Sector on the West Coast. He holds an M.B.A. from Stanford Graduate School of Business and a B.S. in Electrical Engineering from Duke University.

About MarketTools
MarketTools is the defining provider of on-demand market research, giving companies and individuals the ability to continuously understand their target customers through innovative approaches based on advanced technology, research expertise, global market reach and an online panel community of over 2.5 million individuals worldwide. MarketTools’ full-range of research applications and services provide organizations from Fortune 500 companies to small businesses and non-profits with unique access to their target markets to uncover unmet needs, reduce time to market and capture market share.

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