What Impact do "Bad Respondents" Have on
Business Decisions?
Business Decisions?
April 2009
Updated with New B2B Insights
Updated with New B2B Insights
Data quality is a big issue. MarketTools recently conducted studies in conjunction with a large CPG client to find out just how much of an impact Bad and Duplicate respondents have on research conclusions. On average 29.2% of panelists from a single panel fail to qualify – how does this impact your research?
We found that even a small proportion of bad respondents caused risk to increase exponentially–and surprisingly, as sample size increased, risk increased even more. Furthermore, eliminating only one type of bad respondent actually compounded the risk.
We found that even a small proportion of bad respondents caused risk to increase exponentially–and surprisingly, as sample size increased, risk increased even more. Furthermore, eliminating only one type of bad respondent actually compounded the risk.
TrueSample: A Real Solution to a Fundamental Problem
Measurably improve the quality of online sample.
Solving the Innovation Breakdown
Ideas & solutions to break through barriers.
Serenity in the Storm
Hear how researchers are achieving deeper insight in spite of the chaos.
Data Quality - Real Results from the Research Frontlines
Learn the real data about data quality.
5 Steps to More Profitable Research Projects
Learn how to optimize your research budget.
Our clients include 400+ of the Fortune 500 as well as many small- and medium-sized businesses and organizations.
Over a quarter billion surveys, quality–assured global panel, 400+ of Fortune 500
What's Happening
MarketTools Announces ZoomPanel Tech
June 24, 2009
MarketTools, Inc. today announced ZoomPanel™ Tech, a 100 percent real, unique, and engaged panel of information technology professionals used for providing opinions to market researchers. ZoomPanel Tech is the only IT panel to use TrueSample validation technology to ensure that each panelist is a real IT professional providing knowledgeable and thoughtful responses.
Today's Market Research Is Fast, Affordable, and User Friendly
June 23, 2009
Ruby Tuesday Pick of the Week: Zoomerang
Why It's a Gem: Traditional methods of market research get tossed out the browser window as the Internet offers cheaper, faster methods.
Why It's a Gem: Traditional methods of market research get tossed out the browser window as the Internet offers cheaper, faster methods.
The good, the bad and the ugly respondent
June 6, 2009
Getting under the skin of so-called 'bad respondents'
First we wanted to believe bad respondents weren't there, then we wanted to chase them away. Now everyone wants to get to know them.
The Advertising Research Foundation (ARF) has just reported back from a study in which it set out to answer what it saw as the unasked question of whether a 'professional' respondent really constitutes a 'bad' respondent, and whether there might actually be good things about dedicated survey takers.
First we wanted to believe bad respondents weren't there, then we wanted to chase them away. Now everyone wants to get to know them.
The Advertising Research Foundation (ARF) has just reported back from a study in which it set out to answer what it saw as the unasked question of whether a 'professional' respondent really constitutes a 'bad' respondent, and whether there might actually be good things about dedicated survey takers.
MarketTools Ranked Number One in Satisfaction
April 21, 2009
MarketTools, Inc. has been named as the top market research supplier in the annual survey of research decision makers conducted by MarketResearchCareers.com. 
The survey polled more than 600 market research professionals with MarketTools being ranked number one in customer satisfaction out of the 18 full-service vendors rated in the survey.
The survey polled more than 600 market research professionals with MarketTools being ranked number one in customer satisfaction out of the 18 full-service vendors rated in the survey.