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MarketTools® Builds Momentum by Connecting Marketers and Researchers with Consumers in Real-World Settings Combining Innovative Technology and Unique Delivery Systems, MarketTools Unveils New Mobile Solution SAN FRANCISCO, CA – September 25, 2006 – MarketTools, the defining provider of on-demand market research, today announced new products and services that build on its ability to deliver innovative market research solutions to help marketers and researchers instantaneously and dynamically obtain fresh and authentic consumer feedback and insight. Recognizing the opportunity to leverage today's use of mobile devices, MarketTools is unveiling its new MarketTools Mobile offering. In addition, MarketTools also entered the syndicated research market today with the availability of its Hispanic Reach™ Health and Wellness Study, which examines perceptions, expectations and behaviors of the U.S. Hispanic community in the areas of nutrition, lifestyle and healthcare. "MarketTools is expanding the power of market research by applying new research and feedback techniques to real world experiences and settings," said Amal Johnson, MarketTools' Chief Executive Officer. "MarketTools is leading the way in giving marketers and researchers access to their consumers where and how they live – whether it's through mining weblogs and social networking communities or leveraging the widespread, global use of mobile devices." Another example of MarketTools' commitment to developing new market feedback innovations is its recently announced Insight Networks™, a new market intelligence solution that allows researchers and marketers to capture consumers' voices from a variety of online resources including existing consumer-generated media, interact with social networks and online communities, and synthesize that feedback into actionable findings that provide new insights and deeper understanding. About MarketTools
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