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MarketToolsĘ Names Jeff Greenberg as President
of Worldwide Operations
SAN FRANCISCO, CA - December 6,
2005 - MarketTools, Inc., the leading innovator of online marketing
research, announced today that it has appointed Jeff Greenberg as its President
of Worldwide Operations responsible for driving and aligning all of the company's
revenue-generating businesses on a global basis. Greenberg brings to MarketTools
a proven track record of company-building leadership in consumer market information
gathering and online customer experience development.
In this new role, Greenberg will lead all of the sales and client service
operations across the company's spectrum of delivery channels, from full-service
to self-serve. This includes all of the MarketTools-branded services and capabilities
as well as Zoomerang, the leading online self-service research platform. Greenberg
will report to MarketTools CEO Amal Johnson.
"Jeff brings a wealth of outstanding leadership experience in market research,
e-commerce and innovative combinations of both, making him the right executive
to bring our core business operations to the next level," said Amal Johnson,
CEO of MarketTools. "Jeff is an innovative leader with a strong focus on driving
growth."
"MarketTools is well positioned to lead the next wave of online marketing
research. I am excited to be in a position to strengthen and grow MarketTools'
already substantial position in the marketplace," said Greenberg.
About Jeff Greenberg
Jeff Greenberg is an entrepreneurial leader with more than 20 years of experience
in building start-up companies into industry leaders. Prior to joining MarketTools,
he was President and CEO of Vividence, a pioneer in web-based customer experience
solutions. Under his leadership, Vividence expanded dramatically, nearly tripling
in revenue during his tenure. Prior to that, Greenberg was CEO of ShoppingList.com,
a Silicon Valley start-up company. Notably, he spent more than 20 years with
Information Resources, Inc. (IRI), helping to build it from a start-up into the
leading provider of consumer insight and scanner-based solutions for the consumer
packaged goods industry. Greenberg's many roles at IRI included President of
customer sales and service, with responsibility for over $400 million in revenue,
and President of the e-commerce division, devising IRI's e-commerce strategy
and business plan.
About MarketTools
MarketTools is the leading innovator of online marketing research. MarketTools
combines the premier technology platform for data collection, reporting and analysis;
industry-leading research expertise; and a best-in-class panel of over two million
individuals worldwide to deliver deeper market understanding and interactive
insight. The company provides a full spectrum of high-quality, highly accessible
market research capabilities to leading businesses and organizations worldwide.
Through Zoomerang, the company offers the leading self-service platform for online
research. MarketTools' solutions have empowered more than 400 of the Fortune
500 with faster, richer access to valuable market knowledge, helping them make
critical business decisions with confidence. Learn more at www.markettools.com .
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