MarketTools, Inc. Attracts Technology Veteran to be Chief Executive Officer

Amal Johnson Joins Fast-Growing Market Research Firm

Mill Valley, CA - July 12, 2005 - MarketTools, Inc., a leading provider of full service market research, announced today that Amal Johnson has joined the company as Chief Executive Officer. A seasoned leader of successful technology and services organizations, Ms. Johnson will be responsible for guiding the vision and strategy that will allow MarketTools to continue its impressive growth. This marks another milestone in the company's growing leadership position within the market research industry.

"As both a client of MarketTools and as a director, I am delighted that Amal is joining the company," said Gayle Fuguitt, vice president of Consumer Insights for General Mills and a member of MarketTools' Board of Directors. "We have enjoyed our partnership with MarketTools as the company has grown from a start-up to its current position as a market research leader, and we look forward to the visionary leadership Amal will bring."

"We're extremely pleased that an executive with such leadership and experience will be joining MarketTools," said Judith Hamilton, Chairman of the Board for MarketTools, Inc. "The company has demonstrated the potential of combining leading technology with proven research methods and dedicated service. Amal's experience will help MarketTools enjoy even greater success."

About Amal Johnson
Amal Johnson has more than 20 years of management and operational experience with technology and services companies. She understands intimately the challenges and responsibilities of running and growing a business, as well as the rewards that can come from building a company of enduring value. Prior to joining MarketTools, Ms. Johnson was a founding partner of Lightspeed Venture Partners. During her five-year tenure with the firm, she focused primarily on enterprise software and infrastructure investments. Before founding Lightspeed, Ms. Johnson served as President of Baan Supply Chain Solutions and as President of Baan Affiliates and Baan Americas, successfully guiding Baan through its initial public offering and from $60 million to $800 million in annual revenue. She also held the role of President of ASK Manufacturing Systems, and held various executive positions with IBM. Ms. Johnson received a BA in Mathematics and Physics from Montclair College, and completed graduate work in Computer Science at the Stevens Institute of Technology.

"I couldn't be happier to join MarketTools at this exciting time," said Ms. Johnson. "MarketTools has so many valuable assets in its quiver: a dedicated team, enviable client list and pioneering technology. I'm absolutely confident that together we can continue to demonstrate to the industry how technology can be used to advance market research."

About MarketTools
MarketTools is a full-service market research company that delivers essential insights with unbeatable speed and value. By combining a two-million household online panel with a proprietary, web-based research platform and deep industry experience, MarketTools has changed the rules of market research. Consistently excellent client satisfaction scores from Fortune 500 clients demonstrate that MarketTools delivers the highest quality research. Based in California's San Francisco Bay Area, MarketTools has six offices in business centers around the world serving more than 250 clients.