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MarketTools launches mobile survey software Zoomerang creates and sends mobile surveys via SMS Software developer MarketTools has introduced Zoomerang Anywhere, a medium that allows marketers to capture the opinions of their consumers on their mobile phone. Zoomerang Anywhere is an online interface that creates and sends out mobile surveys via SMS text messages. To participate, consumers just punch in a short code to provide immediate feedback. This addresses marketers' need for real-time feedback on products, events, promotions and ideas. For example, a recent survey of attendees at the BizBash conference in New York revealed that 95 percent consider real time feedback as important or very important. Mobile surveys increase the participation among hard-to-reach, on-the-run consumers who really depend on their mobile phones. Event planners can use the Zoomerang Anywhere software to improve their ability to design and evaluate effective events. The software is available for $799 for a year's subscription. |