MarketTools Events
- Tradeshow: Community 2.0
Date: May 12 - 15, 2008
Location: Las Vegas, NV
- Event: Does Research Design Matter in Data Quality?
Date Held: February 26, 2008
Event Info: Do you know who is taking your surveys? Have you designed the research in a way that the answers will lead you to the right decision? Are your survey respondents really taking the survey – or are they clicking away in the hope of cash or points? Join Beth Rounds, SVP, Research Products and Services for MarketTools, a veteran online researcher, as she moderates a roundtable discussion on how you can improve your data quality through research and survey design.
- Archived Event: Overcoming Barriers to Innovation: Five Ways New Research Approaches Can Help
Date Held: February 14, 2008
Event Info: Forward-thinking companies are discovering new ways to solve these innovation problems, using tools like online communities and trend mapping. Join MarketTools to learn how companies are using new collaboration and research tools to break through the barriers to innovation and unleash true creative thinking within their organizations.
- Archived Event: Understanding New Product Potential in the Competitive World: Creative Uses of Advanced Analytics
Date Held: November 27, 2007
Event Info: Was your last product introduction less than successful? Are you looking for a new way to estimate your new product's business potential?
Join Michael Conklin, Chief Methodologist of MarketTools for this in depth discussion of advanced analytics and how you can apply it directly to your business bottom line.
The analytical technique, Shapley Value, helps to understand the true business potential of a brand portfolio and new, engaging ways to capture the consumer’s input. Applying Shapley Value analytics to line optimization research indicates whether a new assortment of products will truly change consumers purchase decisions as well as help size the business opportunity.
- Archived Event: Marketing Innovators – True Stories from the Front Lines
Date Held: November 8, 2007
Event Info: According to a recent industry article in Advertising Age, marketers are being challenged now more than ever to come up with truly innovative new products. Yet, a recent survey showed only 12% of marketers consider recently launched products as being differentiated.
What steps as a marketer can you take to evoke a real marketing breakthrough?
- Archived Event: Six Months with Millions of Moms-Ten Important Things Learned (download .wmv file 4.5MB)
Date Held: August 15, 2007
Join Emily Morris, Director of Product Marketing for Panels and Communities at MarketTools and Maria Bailey, CEO of mom-targeted marketing firm BSM Media and author of "Trillion-Dollar Moms: Marketing to a New Generation of Mothers” for an eye-opening look at what you can learn if you become a part of the social network of millions of moms.
- Archived Event: Reach Consumers in Real Time: Mobile Technology and Market Research
Date Held: April 26, 2007
Heidi Dickert of MarketTools and Nick Harrington of Procter & Gamble share their real world experiences on how mobile as a channel leverages consumer trends into a new research method that is engaging, insensitive to interference, encourages compliance among consumers while also creating greater quality, cost and time efficiencies for clients.
- Archived Event: Putting Thousands of Consumers to Work: Communities for Collaboration and Creation
Date Held: March 29, 2007
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Consumers have always been interested in sharing their opinions. But now they are interested in helping to create breakthrough solutions as well. What's more, they are proving to be very good at it! Online communities comprised of hundreds or even thousands of consumers are ready to work with you to develop new products they are eager to buy. Join Mike Waite of MarketTools along with MarketTools' clients, Del Monte and Frito-Lay, for this roundtable discussion on insights and experiences from working collaboratively with online communities. Learn how they are working with consumers to identify new opportunities, uncover potential challenges and collaborate on the development of new products.
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