Shopper Research: Store Layout & Design

Create a More Effective Shopping Environment

Store Layout & Design Research provides a view of the optimal retail environment in action, combining Category Adjacency testing with planogram design to test Shelf Design & Shelf Communication.   

MarketTools conducts Shopper Research using online tools that make it quick and easy to develop store layout models – in much less time and with less expense than mock-up stores or 3D immersion testing.  Interactive testing methodologies effectively engage shoppers to uncover their perceptions of natural category groupings and store and shelf variations.

Our Shopper Research experts analyze that data to develop detailed planograms that allow you to evaluate the most effective placement and combinations of products in the store.  The result is to enhance the flow of the shopping trip and deliver a better shopping experience – and ultimately maximize sales from each shopping cart  to improve profitability.

► Contact us to learn how MarketTools Store Layout & Design Research can help provide a more effective retail environment to enhance sales and profitability.

MarketTools Shopper Research Solutions

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