Shopper Research:  Signposting

Improve Shopper Navigation Through the Retail Environment

Signposting Research helps you understand how shoppers subconsciously navigate the store and relate to your brand in the retail environment.  The MarketTools Shopper Research team uses interactive testing methodologies to help you optimize your in-store visual communications and messaging and draw shoppers to specific product or category areas. 

Our simulator tools engage respondents with a realistic retail experience – without costly in-store trials.  Heat maps and highlighters make it easy to see shopper patterns, and deliver highly actionable research results for brands and retailers. 

MarketTools offers a flexible online testing environment that makes it easy to adjust parameters or introduce new variables to see the impact on awareness and shopper behavior.  Test your signposting campaigns in context with other shopper initatives to optimize the comprehensive shopper experience.  

► Contact us to learn how MarketTools Shopper Research can help you improve the shopper experience at retail.

MarketTools Shopper Research Solutions

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