Shopper Research:  Product Placement

Maximize the Impact of Each Product on the Shelf

Product Placement research measures shoppers' preferences for your product in context with competitive items normally found in store.  Measuring shopper actions in a natural setting provides realistic insights into decisions about the test product, together with choices based on reasonable substitutions.

MarketTools visual shelf technology provides a realistic, interactive shopper research environment to make the testing process more fun for the respondent – which helps improve engagement levels and assure quality research results. Our visual shelf technology replicates the in-store shopping experience more quickly and cost-effectively than mock store or 3D simulations, and gives you the advantage of making changes on the fly.  Access your study results online, and use the interactive tools to adjust parameters to assess alternative product scenarios.

Fully Interactive Shopper Experience

Respondents view an interactive shelf designed to replicate the store environment, displaying product images in context. These highly visual online testing methodologies allow researchers to access the subconscious elements of the decision-making process.

Click, Drag and Drop to Shop

Respondents click on an item to enlarge the product image and view specific package detail.  Purchase products by dragging and dropping them into a shopping basket, or place them back on the shelf. 

Record and Analyze Shopper Actions

As part of a game-like preference exercise, respondents can view what’s in the Shopping Cart, change quantities, confirm or revise product selection.  All actions are recorded to analyze and understand specific shopper behaviors.

► Contact us to learn how MarketTools Product Placement Research can help you better understand shopper behaviors to optimize the impact of your products on the shelf.

MarketTools Shopper Research Solutions

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