Shopper Research:  Consumer Influencers

Identify the right influentials to lift awareness and purchase intent for your brand.

Research on Consumer Influencers enables you to make the most of your endorsement budget – allowing you to identify those celebrities, sports stars, or other influential individuals who will most effectively help you raise interest and purchase intent for your brand. 

We test product combinations in context with multiple endorsement options to provide a realistic picture of how celebrity associations will affect shoppers’ intent to buy.  MarketTools offers highly visual testing environments with game-like interfaces to access the subconscious elements of the decision-making process that shoppers don't always know how to verbalize. 

Our flexible online Shopper Research tools allow you to adjust testing parameters on the fly, providing a cost-effective way to understand the impact on your endorsement budget.  MarketTools delivers test results with a data simulator, enabling you to visualize multiple “what if” scenarios to accommodate changing consideration sets.

► Contact us to learn how MarketTools Consumer Influencers Research can help you make the most of your endorsement budget.

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