Shopper Research: Assortment / SKU Optimization

Determine Optimal Product Assortment for Maximum Shopper Appeal

MarketTools Shopper Research methodologies test all the variants in your product line against expected competitors and substitution selections to help you optimize product assortment and SKU.  These time-saving tests will help you understand which products to include in the line to maximize opportunity with different retailers and channels, and increase revenues by ensuring that you are offering the right consumer choices on each store shelf. 

Our visually-rich online testing approaches use a simulator tool that depicts real products on store shelves, on menus, in self-service soft drink dispensers, and in other real-life scenarios.  By asking testers to select, drag, and drop their shopping choices in game-like tasks, the test process becomes more fun for respondents and improves engagement to deliver exceptional quality research results.  Researchers are able to change and adjust test variables on the fly to provide insights into what will happen when assortment changes are made.

MarketTools optimization experts apply predictive models to the test results to help you prioritize or narrow your range of options.  Our industry-leading analytic methodologies help you make better decisions about packages, pricing, line extensions such as new flavors or features, or other brand changes to help you maximize business results.

► Contact us to learn how MarketTools Shopper Research can help you determine optimal product assortment.

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