Shopper Research

Understanding the Path to Purchase

When consumers enter a store as shoppers, they bring with them a lifetime of experiences, knowledge and brand preferences.  MarketTools Shopper Research uncovers the shopper's decision-making process along the path to purchase.  Capturing and understanding this vital data delivers critical market research insights that inform winning strategies for products, brands and stores. 

MarketTools Shopper Research Solutions

MarketTools Shopper Research solutions provide an understanding of the shopper's mind-set and help both manufacturers and retailers to better understand purchase motivation.  

Store Layout & Design	Shelf Testing

Our visually-rich testing approaches provide a realistic shopping experience in a game-like environment, helping to access the subconscious elements of the decision-making process that shoppers don't always know how to verbalize.  These online shopper research tools and technologies, which may be used as stand-alone tools or combined for an integrated research program, can help you accomplish your research goals more quickly and cost effectively. 

► Contact us to learn how MarketTools Shopper Research can help provide a deeper understanding of your customers, your category and the shopper experience.

Shopper Research is not strictly related to gaining insights in the retail store environment – it can be used to enhance the shopper experience online, at quick-serve restaurants, at retail offices for financial services, and other sales outlets. Contact us to learn how our Shopper Research team can help you gain the shopper insights you need.