Price Optimization

Determine Optimal Pricing to Maximize Revenue

MarketTools Price Optimization research helps you determine the optimal price for your products to create a positive impact for your brand in your category.  Our Optimization Research studies replicate the real-world decision-making process in a competitive context – to understand the trade-offs customers make based on your competitors' products and price points. 

► Learn how our price optimization experts help you successfully determine the best prices for your products.

MarketTools optimization experts approach pricing issues using Discrete Choice Modeling or DCM to replicate real-world decision-making.  Using our online research tools to provide an interactive shopping experience, consumers choose between different options on a virtual shelf. The design of these studies allows us to predict preference given any possible combination of features – by offering the flexibility to not only adjust prices and pack sizes, but even to put new products on the shelf in order to model the impact these changes would make. 

We also design specialized optimization research projects that combine pricing research with other variables, including Price/Pack architecture studies of package size changes concurrent with price changes, to deliver actionable answers to real business problems.