MarketTools is the leader in online market research, and a trusted partner in capturing critical marketplace information. MarketTools Custom Market Research delivers a unique combination of powerful technology and expert methodologies to provide the highest quality marketing research results aligned with your business needs.
Uncover insights into the attitudes and decision processes of consumers, shoppers and customers through our technology-driven online market research.
A True Full-Service Approach to Online Market Research
We combine deep research expertise, advanced methodologies and our own technology to deliver insights that meet your objectives.
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A&U / Segmentation
Communities
Concept Testing
Mobile Research
Shopper Research
Trackers
Understand the range of outcomes corresponding to your different business options by optimizing a product, product line, message or price.
We employ statistical models from many disciplines, to ensure that research results meaningfully match your business questions.
Feature Optimization
Line Optimization
Package Optimization
Positioning Optimization
Price Optimization
Choose an individual research service or a combination of services that best fits your specific research needs.
For assisted service and beyond, our expert research managers and our technology provide flexible delivery and actionable results.
Interact with your target market in the moment and on the go with flexible mobile research solutions.
Engage with your target audience with our Market Research Online Community (MROC) software or a full-service Pop-Up Community.
Accomplish your online market research objectives with industry-leading software solutions including:
Gain a deeper understanding of your customers, your category and the shopper experience.
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