Press Release

Winners Announced for the 2012 MarketTools ACE Awards

Prestigious Annual Award Program Recognizes those Companies Best in Using Enterprise Feedback Management to Improve Business Results through Increased Customer, Employee and Partner Satisfaction

SAN FRANCISCO ––February 14, 2012 — MarketTools, Inc., the leader in software and services for enterprise feedback management (EFM) and market research, today announced the winners of the 2012 MarketTools ACE (Achievement in Customer Excellence) Awards, which certify, acknowledge and celebrate outstanding achievement in customer satisfaction, employee satisfaction, and/or partner satisfaction. The annual program, now in its seventh year, recognizes MarketTools CustomerSat clients demonstrating excellence in the application of feedback processes to deliver better business results.

“The MarketTools ACE Award winners drive increased business performance with their EFM programs,” said Scott Arnold, President and CEO of MarketTools, Inc. “These customer-focused companies are using feedback to increase overall customer satisfaction, improve operational efficiencies, and drive revenue growth.  We are proud to be their EFM partner.”

2012 MarketTools ACE Award Recipients
Thirty-two organizations earned 2012 MarketTools ACE Awards. The 2012 winners are:

21st Century Insurance; Actuate; ADP/Cobalt; ADT Security Services, Inc.; Allstate Insurance Company; American General Life Companies; Canon U.S.A., Inc.; CareFusion; CenterBeam, Inc.; Cessna Aircraft Company; Circles; CyberSource; Deltek; Equinix, Inc.; HireRight; Homesite Group Incorporated; Infor; Intuit Financial Services; McKesson Corp.; Newmarket International, Inc.; Omnicell, Inc.; Pitney Bowes; Pitney Bowes of Canada Ltd.; Quest Software, Inc.; Roche Diagnostics Corporation; SimplexGrinnell, a Tyco International company; Sysmex America, Inc.; Toshiba; Travel Guard; United Stationers, Inc.; Waters Corporation; and Wind River Systems.

Several of this year’s winning companies have been recognized with a MarketTools ACE Award three or more times since the program’s inception in 2005. The multi-year winners are:

  • Seven-time winners: CyberSource and Intuit Financial Services
  • Six-time winners: 21st Century Insurance; ADP/Cobalt; and Newmarket International, Inc.
  • Five-time winners: Actuate; American General Life Companies; Deltek; HireRight; Toshiba; and Waters Corporation
  • Four-time winners: Allstate Insurance Company; CareFusion; Cessna Aircraft Company; Infor; SimplexGrinnell; and Wind River Systems
  • Three-time winners: ADT Security Services; Canon, USA Inc.; Omnicell, Inc.; Quest Software; TravelGuard; United Stationers, Inc.

About the MarketTools ACE Awards

Established in 2005, the MarketTools ACE Awards program recognizes outstanding achievement in customer, employee and partner satisfaction. To be eligible for a 2012 MarketTools ACE Award, clients must have conducted one or more surveys to assess customer satisfaction, employee satisfaction, or partner satisfaction between October 1, 2010 and September 30, 2011, and completed an application form. Qualifying performance is determined by a combination of customer satisfaction mean scores and top-box rating percentages maintained during at least a 6-month period during the qualifying period. The customer feedback on which awards are based must be representative of the entire business, or qualifying business unit or business segment, to which the award applies. MarketTools ensures that the survey processes on which metrics are based are rigorous, defensible and repeatable. Surveys may use either a census of customers or representative sampling with specified minimum confidence levels and maximum margins of error.

About MarketTools CustomerSat Software and Services
MarketTools CustomerSat is a Web-based enterprise feedback management (EFM) solution used by the world’s leading businesses to capture, analyze, and act on feedback from customers, employees, and partners. MarketTools EFM consultants are available to help CustomerSat customers get the most out of their investment in EFM, from design of satisfaction programs to advanced analysis of survey results. Through the use of comprehensive analytic tools, action management technology, and the expert knowledge of customer satisfaction consultants, MarketTools helps clients optimize satisfaction and loyalty programs that deliver high-value business impact.

About MarketTools, Inc.
MarketTools is the leading provider of software and services for enterprise feedback management (EFM) and market research. The company is focused on providing leading organizations the actionable customer insights they need to make better business decisions that lead to high-value business impact. As the first company to make online surveys widely available on the Web, MarketTools continues its market-leading position by providing the broadest range of powerful, accurate and integrated customer insight technologies that empower companies to become the most customer-centric organizations in their industries. MarketTools is a privately held company with corporate headquarters in San Francisco and European headquarters in London. For more information, please visit

* * *

All trademarks are the property of their respective owners.

Additional Resources:    
Follow MarketTools on Twitter
Read the MarketTools Blog
Find MarketTools on Facebook
More MarketTools News

For More Information
Contact:  Andy Kill
Airfoil PR for MarketTools, Inc.
(650) 691-7311

Making Good on Mobile's Global Promise: Research Report

MarketTools and MetrixLab Form New-Generation Insights Provider

ML_logo_small.pngA strong digital DNA and a global infrastructure provide superior opportunities to gather and interpret consumer insights.