Press Release

MarketTools Showcases Mobile Research and Online Communities at The Market Research Event 2011, November 7-9

Orlando Event Sponsorship Includes Exhibit of Advanced Online Market Research Solutions and a Presentation with Bowker, LLC on Developing Retail Strategies for a Volatile Consumer Market

SAN FRANCISCO––November 5, 2011—MarketTools, Inc., the leader in software and services for market research and enterprise feedback management, today announced that the company will showcase its new mobile research capabilities and online community solutions at The Market Research Event 2011 (TMRE), from November 7 – November 9 in Orlando.  Activities at the conference include the following:

• MarketTools Exhibit, featuring Mobile Market Research and Market Research Online Communities (MROC) Solutions
  Monday, November 7 – Wednesday, November 9
  Booth 403, Exhibit Floor
  MarketTools will demonstrate advanced market research capabilities that expand the ways researchers can connect and engage with their target audiences to capture deep consumer insights.  The company’s solutions for mobile devices and MROCs provide respondents with a richly interactive experience to improve engagement and deliver deeper, better quality research results.  
• Presentation:  “Reading Consumers: How Market Research Shapes Retail Strategy for Consumer-Driven Demand”
  Tuesday, November 8, 2:15 – 3:00 p.m.
  Insight-Driven Innovation Track
  Today’s highly volatile marketplace offers consumers an unprecedented number of choices.  MarketTools customer Kelly Gallagher, Vice President of Publisher Services, R.R. Bowker, LLC, will present this session describing how consumer market research studies are used to uncover retail strategies to maintain volume and profit in a market reeling between innovation and cannibalization.
• MarketTools Mobile Survey Promotion for TMRE Attendees
  Event participants who complete a short mobile survey, accessible via a QR code provided at the MarketTools event booth and at the “Reading Consumers” presentation on Tuesday, November 8, will be entered into a drawing to win an iPad.
• MarketTools is a Sponsor of The Market Research Event 2011, supporting the event’s goal to connect the best insights from around the world fueling innovation, inspiring leadership and building a network for insight strategy.

The Market Research Event 2011 (TMRE) takes place November 7 through November 9 at the Peabody Hotel in Orlando, Florida.  TMRE is one of the year’s leading market research industry conferences, providing insights on trends and emerging topics in the market research space.  For more information on TMRE, please visit http://www.iirusa.com/research/event-home.xml.

About MarketTools Market Research
MarketTools is the leading provider of software and services for market research and enterprise feedback management (EFM).  We provide leading organizations the actionable customer insights they need to make better business decisions that lead to high-value business impact. MarketTools’ custom market research services are supported by our groundbreaking Advanced Analytics team and our suite of market research software. Our industry-leading data quality solution, TrueSample®, ensures that online research respondents are Real, Unique and Engaged™, leading to higher quality online research results.

About MarketTools, Inc.
MarketTools is the leading provider of software and services for enterprise feedback management (EFM) and market research. The company is focused on providing leading organizations the actionable customer insights they need to make better business decisions that lead to high-value business impact. As the first company to make online surveys widely available on the Web, MarketTools continues its market-leading position by providing the broadest range of powerful, accurate and integrated customer insight technologies that empower companies to become the most customer-centric organizations in their industries. The MarketTools premier portfolio of technology-based insight brands includes CustomerSat™, TrueSample®, Zoomerang®, ZoomPanel® and ZoomPanel Tech™. MarketTools is a privately held company with corporate headquarters in San Francisco and European headquarters in London. For more information, please visit www.markettools.com.

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For More Information
Contact:  Andy Kill
Airfoil PR for MarketTools, Inc.
(650) 691-7311
kill@airfoilpr.com