MarketTools, Inc. today announced that it has been named as a company to watch by Outsell, Inc., a leading research and advisory firm, in its recent report. In addition to highlighting forward-thinking companies, the report outlines steps for fending off the challenges presented by recessions, which tend to exacerbate poor performance and accelerate competition for market share. For all companies, execution is critical, the report says, especially when it comes to factors including: content, platforms and experiences; business model focus; social media/communities; and strategic product marketing and operational linkages.

MarketTools, Inc. today announced that General Mills (NYSE: GIS) has adopted TrueSample, the first technology-based solution in the market research industry to ensure that online survey respondents are real, unique and engaged. MarketTools also announced that Research Now, a leading provider of online data collection and panel services to the global market research industry, has joined the TrueSample Partner Program, a global network of leading sample providers that have their panels validated by MarketTools TrueSample technology.

MarketTools, Inc. today announced new research that for the first time conclusively demonstrates a clear connection between fraudulent survey respondents and skewed survey data. The research shows that fraudulent responses have the potential to impact billions of dollars in product and marketing decisions each year. The report finds that organizations not using technology to validate survey respondents as real, unique (not duplicates) and engaged actually double or even triple their risk of making an incorrect business decision.

MarketTools, Inc. today announced 27 recipients of the 2008 CustomerSat Achievement in Customer Excellence (ACE)™ Awards, which certify, acknowledge and celebrate outstanding achievement in customer satisfaction. Since 2005, the annual ACE Awards have recognized CustomerSat clients who demonstrate rigorous application of customer feedback processes and outstanding performance that result in exceptional customer satisfaction.

MarketTools, Inc. today announced CustomerSat™10, a breakthrough new release of CustomerSat Enterprise™, the leading Enterprise Feedback Management (EFM) solution. CustomerSat10 delivers sweeping enhancements that include the industry's first user-defined dashboard builder that brings together EFM and operational data in the same environment, the best Action Management system for driving change from enterprise feedback, and the only configurable, roles-based security in the industry. These new features empower B2B and B2C companies in any industry to gain broader and deeper insights from enterprise feedback to further improve customer experience and profitability.

MarketTools, Inc. today announced that TrueSample™ SurveyScore, a patent-pending process that provides an objective measure of survey quality and engagement, has been named by the market research industry's leading news publication, Research Business Report, as the 2008 winner of the "High Impact Market Research Project Award." This year, RFL Communications selected TrueSample SurveyScore for its response to the research industry's now two-year-old search for solutions to common data quality issues.