MarketTools Blog

• Real-Time Qualified Survey Exclusions
  We’ve expanded researchers’ ability to specify survey sample qualification criteria according to their own particular needs, so TrueSample can now identify online survey respondents who match that criteria in real time. TrueSample also allows you to do exclusions based on your qualification criteria across all sample sources and surveys within the TrueSample network.
   
  That means that in addition to the Real, Unique and Engaged™ checks that TrueSample has always performed on survey respondents, you can specify your own “Qualified” check. Your criteria can include respondents who have taken previous surveys within a given time frame, those who use specific product or service categories, or target specific research methods and/or end clients.
   
  As an example, a “Qualified” check would enable a researcher to exclude any respondent who has taken a toothbrush concept test survey from Company X within the last 90 days where:
  Category: Toothbrush
  Method: Concept Test
  End Client: Company X
  Timeframe: Last 90 days
• On-Demand Panel Membership Overlap Reports
  Panel Membership Overlap Reports to compare respondent overlap between different panel sources are now available for download on demand. Previously, these reports were provided quarterly to clients who selected to receive them. Because overlap data diminishes in value over time, we are pleased to offer more frequent reports to our clients.
• Additional TrueSample Improvements
  − Improvements to the Survey Validation API to better pinpoint respondent validation issues and facilitate updates as TrueSample evolves.
  − Enhanced detail for TrueSample Survey Validation Reports, to better understand survey completion rates and panel characteristics.
  − Expanded transaction detail reporting for account adminstrators.

For more information on about the newest release of TrueSample and its capabilities, please contact support@truesample.net.