MarketTools Blog

Online research panel providers haven’t always had a straightforward process for researchers to identify the right panel attributes for their research projects.  Traditionally, sample vendors have used a book format – which can make it difficult to understand the full scope of attributes you have available to choose from.

MarketTools decided to try something completely different: an Online Market Research Menu that centralizes the majority of panel attributes for ZoomPanel Online Sample on a single sheet of paper. 

Whether you need to gauge consumer interest in new product ideas, gather data to develop a stronger business case, or collect compelling statistics for a PR strategy to tie your brand into the latest trends, the Online Market Research Menu makes it easy to quickly identify your target audience.

That means that if you’re looking for a panel of IT professionals with iPads, cat owners who drink champagne, expectant parents who shop at Home Depot, you’ll be able to quickly find who you’re looking for.

MarketTools ZoomPanel Online Sample, an online panel of 2 million real and unique survey respondents, is tracked on more than 500 attributes in nine key areas:
1. Demographics
2. Internet & Technology
3. Health & Medical
4. Products & Purchases
5. Business & Industry
6. Information Technology (IT)
7. Food, Beverage & Dining
8. Financial Services
9. Home & Vehicles

With ZoomPanel Sample, you’re also assured of the highest-quality research sample in the industry: all panelists are validated with the patent-pending TrueSample data quality process that uses the same automated, real-time, large-scale validation technologies that help prevent credit card fraud and identity theft.

The Online Market Research Menu is available as a PDF and can be printed on demand. (Important: Print your copy on 11” x 17” paper for optimal results.)  This makes highlighting key attributes for each new research project simple and straightforward.

► Click here to download the Online Market Research Menu