MarketTools Blog

Want to learn more about online market research?

The just-published first edition of The Essential Guide to Online Market Research offers practical advice to help you take full advantage of everything online market research has to offer. Although the world of online surveys and online market research is a vast topic, this e-book offers some nuts and bolts in a condensed format that’s easy to read.

Beginning with the basics, you’ll get a thorough understanding of why you should conduct market research (in case you are on the fence) and why online market research is taking the industry by storm. Then the book covers the pros and cons of “do it yourself” research versus hiring a service bureau or a full-fledged online market research firm to handle the heavy lifting for you.

“Effective Surveys 101” offers up insider secrets about creating and deploying online surveys that deliver the information you need. You’ll discover best practices that will help drive greater success in all your market research. An “Introduction to Online Panels” lays out everything you need to know about survey samples, from calculating sample sizes to the characteristics of high-quality survey panels and more.

Finally, the book takes a look at the cutting edge of online surveys, including how social media and the iPad are impacting online market research right now, ways to spread your online survey (and results) across the Internet, and possibilities for the future of online market research.

This free e-book is also meant to serve as a starting point of conversation with our customers and prospects. The field of online market research changes rapidly from day to day and we welcome all comments and suggestions.

• Download your copy of The Essential Guide to Online Market Research today.

Chapter Overview
• Understanding Online Market Research
• How to Approach Online Market Research
• Effective Surveys 101
• Introduction to Online Panels
• Exploring Social Media-Driven Surveys
• The Future of Online Market Research