Americans Limit Spending, but Opportunities Still Exist for Marketers
June 2008
Nearly two-thirds of Americans say their households have cut back on spending in the past 12 months, and even some of the more affluent consumers have reduced spending in certain ways. But marketers can benefit from pockets of opportunity to grow their brands and launch new products and services.
How U.S. Households Changed Their Spending Due to Economy
Reduced spending a lot:
Reduced spending somewhat:
Spending stayed the same:
Spending increased somewhat:
Spending Increased a lot:
TrueSample: A Real Solution to a Fundamental Problem
Measurably improve the quality of online sample.
Solving the Innovation Breakdown
Ideas & solutions to break through barriers.
Solving Idea Overload
How online communities reveal the real opportunities in a sea of ideas.
Learn How to Write More Effective Concepts
Successful new products start with a well-defined concept.
In Search of Better Sample
Addressing the research industry's need for quality online data.
Our clients include 400+ of the Fortune 500 as well as many small- and medium-sized businesses and organizations.
Over a quarter billion surveys, quality–assured global panel, 400+ of Fortune 500
What's Happening
TrueSample Quality Council
MarketTools, July 1, 2008
MarketTools today announced the formation of the TrueSample Quality Council, a premier group of executives from leading consumer, marketing and research organizations all dedicated to improving and standardizing the quality of online sample. Also today, MarketTools announced the worldwide roll out of TrueSample and early traction in Europe with the addition of Ciao Surveys, the European arm of Greenfield Online and Toluna in the United Kingdom to the TrueSample Certified Partner Program.
TrueSample Launches in Europe
MarketTools, June 30, 2008
MarketTools today announced the roll out of TrueSample across
Europe, starting with the UK. TrueSample ensures that each survey respondent is real, unique and
engaged, and increases the quality of online market research.
Announcing Idea Networks
MarketTools, May 20, 2008
MarketTools today announced Idea Networks™, the first moderated, online community insight solution to go beyond idea generation and guide companies toward bigger, better and more complete ideas with the greatest potential for breakthrough innovation. Idea Networks take ideation online, turning it into a collaborative process that can involve employees, customers and consumers.
Announcing TrueSample
MarketTools, April 08, 2008
"Increasing the quality of online sample is a very important issue," said Kim Dedeker, vice president of consumer and market knowledge at Procter & Gamble. "We are encouraged to see that MarketTools is taking on a leadership role with TrueSample."
TrueSample, the first Quality-assured Sample for the online market research industry, setting a new industry-wide standard for ensuring authenticity and engagement of online survey respondents.
TrueSample, the first Quality-assured Sample for the online market research industry, setting a new industry-wide standard for ensuring authenticity and engagement of online survey respondents.
MarketTools Acquires CustomerSat
MarketTools, April 03, 2008
MarketTools, Inc., announced today that it has acquired CustomerSat, a leader in Enterprise Feedback Management (EFM). The combination of the two companies establishes the foundation for Customer Insight Management - a new category of enterprise solutions based on gathering intelligence, sharing information, and applying insights throughout all phases of the product and customer lifecycle, from idea generation to new product development, in-market strategies, and customer engagement, retention and advocacy.
MarketTools featured in WSJ
Wall Street Journal, January 14, 2008
When Del Monte Foods was considering a new breakfast treat for dogs, it sent out a note to an online community of dog owners asking them what they most wanted to feed their pets in the morning. The consensus answer was something with a bacon-and-egg taste.
Some companies are using the private online communities to test new advertising campaigns.
Some companies are using the private online communities to test new advertising campaigns.