Find out more about MarketTools software and services through this in-depth knowledge center. Download white papers, listen to podcasts, read articles, and even watch our webcasts. We’ve put together a comprehensive library of media for you to access and learn from – you can sort by type, product or title.

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Types Titles Product/Solution
Webcast

Voice of Customer Best Practices: Leveraging Customer Feedback as an Enterprise Asset

Bruce Temkin, Customer Experience Transformist and Managing Partner for the Temkin Group, and Justin Schuster, Vice President of Enterprise Products for MarketTools, discuss best practices for designing a Voice of the Customer program using Enterprise Feedback Management.

View Webcast 		MarketTools CustomerSat / Enterprise Feedback Management
Article Reprint

Loyalty Management Reprint: Customer Satisfaction - Keeping Score Is Only the First Step

SimplexGrinnell, a MarketTools CustomerSat customer, advises: If you want to improve your customer relationships, you need to understand why customers rate you the way they do – and you need a systematic way to respond to their issues.

Download Article Reprint 		MarketTools CustomerSat / Enterprise Feedback Management
Article Reprint

Quirk's Marketing Research Review Reprint: Designed to engage

What is the impact of survey design on respondent engagement? Nallan Suresh and Michael Conklin review MarketTools' comprehensive study examining the effect of survey design on data quality.

Download Article Reprint 		Market Research Services / Custom Market Research
Webcast

Using Social Media To Enhance Your Customer Feedback Program

Join us for a valuable look at how to use social media to augment and optimize your ability to listen, analyze, and act on vital feedback from your customers.

Speaker: Justin Schuster, VP Enterprise Product Marketing, MarketTools

View Webcast 		MarketTools CustomerSat / Enterprise Feedback Management
Data Sheet

MarketTools CustomerSat

MarketTools CustomerSat has the most comprehensive enterprise feedback solution available to help you increase loyalty and profits by listening, analyzing and acting on feedback from customers, employees and partners.

Download Data Sheet 		MarketTools CustomerSat / Enterprise Feedback Management
Data Sheet

MarketTools CustomerSat Social Media Manager

Listen to the “Voice of the Customer” in Surround Sound: with MarketTools CustomerSat Social Media Manager you gain access to the most powerful social media monitoring, analysis and engagement capabilities available through any enterprise feedback management (EFM) solution.

Download Data Sheet 		MarketTools CustomerSat / Enterprise Feedback Management
Case Study

American General Life Companies

One of the the top insurance providers in North America uses customer feedback to drive cost savings, improved business processes, and new opportunities.

Download Case Study 		MarketTools CustomerSat / Enterprise Feedback Management
Case Study

CyberSource

For CyberSource, a leading provider of electronic payment, risk management, and payment security solutions, award-winning customer satisfaction pays.

Download Case Study 		MarketTools CustomerSat / Enterprise Feedback Management
Case Study

Carlson Wagonlit Travel

This global leader in business travel management puts customer satisfaction first on the itinerary, using customer feedback to deliver a rapid response to resolve issues and improve business processes to deepen customer loyalty.

Download Case Study 		MarketTools CustomerSat / Enterprise Feedback Management
Case Study

Wind River

Wind River, a wholly owned subsidiary of Intel Corporation and a world leader in embedded and mobile software, translates customer satisfaction to customer loyalty — and better business results.

Download Case Study 		MarketTools CustomerSat / Enterprise Feedback Management
See CustomerSat in Action

Begin increasing customer satisfaction and loyalty today: click here to schedule a demo of CustomerSat.

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Sales Inquiries:

1.866.499.3750 (toll free in the U.S.)

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Key Steps to Designing Your Customer Satisfaction Program
Download "9 Critical Steps in Designing Enterprise Feedback Systems" to learn best practices, and to avoid costly mistakes!
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2009 ACE Award Winners Announced
March 23, 2010

MarketTools announces thirty-five winners of the 2009 MarketTools CustomerSat Achievement in Customer Excellence (ACE) Award. Winners include 21st Century Insurance, Actuate, ADT Security Services…

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