Find out more about MarketTools online marketing research services through this in-depth knowledge center. Download resources, including white papers and articles, and watch our webinars.  We’ve put together a comprehensive library of media for you to access and learn from – you can sort by type, product or title.

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Article Reprint

Package Design Magazine Reprint: Sudden Impact

Design research strategies to help you win at the shelf.

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Market Research Services / Custom Market Research
Article Reprint

Quirk's Marketing Research Review Reprint: Designed to engage

What is the impact of survey design on respondent engagement? Nallan Suresh and Michael Conklin review MarketTools' comprehensive study examining the effect of survey design on data quality.

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Market Research Services / Custom Market Research
Case Study

Optimizing the Line Extension Line Up

Choosing the Right Line Extensions Fuels Food Company's Growth.

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Custom Market Research
Case Study

Optimizing for a Healthier Package

MarketTools Package Optimization Provides Actionable Insights.

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Custom Market Research
Data Sheet

Survey Manager: Build, Deploy, and Manage High-quality Surveys with Ease.

Create surveys, deploy them to your target consumers, collect survey data, analyze the results, and track your projects.

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Online Market Research Software
Data Sheet

MarketTools Community Manager

With MarketTools Community Manager, you can easily interact with your customers–and truly understand their likes, dislikes, and unmet needs.

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Online Market Research Software
Data Sheet

Concept Testing System

Our Concept Testing System brings an innovative approach to the challenge of identifying, prioritizing, and optimizing the most promising new concepts.

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Custom Market Research
Data Sheet

Programs of Research

Go beyond the ad hoc learning of individual studies and gain new insights continuously with a Program of Research.

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Custom Market Research
Demo

Choice Box Demo

Better understand what consumers buy using our visual Choice Box. MarketTools Choice Box is used to evaluate new and established products in a competitive context.

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Market Research Services / Custom Market Research
Demo

Image Highlighter Demo

Image Highlighter helps you understand how to improve visual communications such as package graphics, print ads or concept boards.

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Market Research Services / Custom Market Research

Making Good on Mobile's Global Promise: Research Report

MarketTools and MetrixLab Form New-Generation Insights Provider

ML_logo_small.pngA strong digital DNA and a global infrastructure provide superior opportunities to gather and interpret consumer insights.