Resources for Online Marketing Research

Find out more about MarketTools online marketing research services through this in-depth knowledge center. Download resources, including white papers and articles, and watch our webinars. We’ve put together a comprehensive library of media for you to access and learn from – you can sort by type, product or title.

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Types	Titles	Product/Solution
Article Reprint	Package Design Magazine Reprint: Sudden Impact Design research strategies to help you win at the shelf. Download Article Reprint	Market Research Services / Custom Market Research
Article Reprint	Quirk's Marketing Research Review Reprint: Designed to engage What is the impact of survey design on respondent engagement? Nallan Suresh and Michael Conklin review MarketTools' comprehensive study examining the effect of survey design on data quality. Download Article Reprint	Market Research Services / Custom Market Research
Case Study	Optimizing the Line Extension Line Up Choosing the Right Line Extensions Fuels Food Company's Growth. Download Case Study	Custom Market Research
Case Study	Optimizing for a Healthier Package MarketTools Package Optimization Provides Actionable Insights. Download Case Study	Custom Market Research
Data Sheet	Survey Manager: Build, Deploy, and Manage High-quality Surveys with Ease. Create surveys, deploy them to your target consumers, collect survey data, analyze the results, and track your projects. Download Data Sheet	Online Market Research Software
Data Sheet	MarketTools Community Manager With MarketTools Community Manager, you can easily interact with your customers–and truly understand their likes, dislikes, and unmet needs. Download Data Sheet	Online Market Research Software
Data Sheet	Concept Testing System Our Concept Testing System brings an innovative approach to the challenge of identifying, prioritizing, and optimizing the most promising new concepts. Download Data Sheet	Custom Market Research
Data Sheet	Programs of Research Go beyond the ad hoc learning of individual studies and gain new insights continuously with a Program of Research. Download Data Sheet	Custom Market Research
Demo	Choice Box Demo Better understand what consumers buy using our visual Choice Box. MarketTools Choice Box is used to evaluate new and established products in a competitive context. View Demo	Market Research Services / Custom Market Research
Demo	Image Highlighter Demo Image Highlighter helps you understand how to improve visual communications such as package graphics, print ads or concept boards. View Demo	Market Research Services / Custom Market Research