Find out more about MarketTools software and services through this in-depth knowledge center. Download white papers, listen to podcasts, read articles, and even watch our webcasts. We’ve put together a comprehensive library of media for you to access and learn from – you can sort by type, product or title.

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Types Titles Product/Solution
White Paper

Shapley Value

Creating product differentiation through Shapley Value.

Download White Paper 		Market Research Services / Custom Market Research
Research Brief

Concept Tests

3 steps to more effective concept tests

Download Research Brief 		Market Research Services / Custom Market Research Software
Research Brief

MarketTools Pricing Optimization

Maximize revenue and profit with the right pricing strategy.

Download Research Brief 		Market Research Services / Custom Market Research Software
Research Brief

Package Impact

Research approaches to help you win at the shelf.

Download Research Brief 		Market Research Services / Custom Market Research
Data Sheet

Programs of Research

Go beyond the ad hoc learning of individual studies and gain new insights continuously with a Program of Research.

Download Data Sheet 		Market Research Services / Custom Market Research
Data Sheet

Weekend Omnibus & Overnight

Weekend Omnibus and Overnight studies draw from MarketTools' proprietary ZoomPanel, giving you immediate access to a national U.S. sample.

Download Data Sheet 		Market Research Services / Custom Market Research
Data Sheet

Concept Testing System

Our Concept Testing System brings an innovative approach to the challenge of identifying, prioritizing, and optimizing the most promising new concepts.

Download Data Sheet 		Market Research Services / Custom Market Research
Demo

Copy Test Demo

For advertising or collateral testing, this technology provides an immersive, engaging experience for the respondent, which simulates the experience of paging through printed material.

View Demo 		Market Research Services / Custom Market Research
Demo

Text Highlighter Demo

MarketTools' Text Highlighter technology provides you with more precise concept diagnostics. The analysis identifies key phrases that are important drivers of purchase intent or reason to consider a service offering.

View Demo 		Market Research Services / Custom Market Research
Demo

MultiView Demo

MarketTools MultiView is used to view up to six different angles of a concept.

View Demo 		Market Research Services / Custom Market Research
See CustomerSat in Action

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Key Steps to Designing Your Customer Satisfaction Program
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2009 ACE Award Winners Announced
March 23, 2010

MarketTools announces thirty-five winners of the 2009 MarketTools CustomerSat Achievement in Customer Excellence (ACE) Award. Winners include 21st Century Insurance, Actuate, ADT Security Services…

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